About us
ABOUT US
Empowering our future
With all the health challenges our society faces today,
communities dedicated to fitness are growing
to promote well-being.
Discover New Possibilities
Discover our range of gym products designed to enhance your fitness experience. Our equipment is crafted with durability and performance in mind, ensuring you get the most out of every workout.
Start with the customer – find out what they need and provide the best solutions.
Transforming lives through fitness.
We’ve done it before.
Meet our fitness experts
Dedicated trainers guiding your progress
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of fitness products, marketing, and customer experience strategies.
Sam Taylor
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fitness industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Jordan Lee
Chief Technical Officer
Aline is one of the iconic people in fitness who can say they love what they do. She mentors 100+ in-house trainers and looks after the community of thousands of fitness enthusiasts.
Iris Joe
Chief Marketing Officer
Iris, with her international experience, helps us easily understand the market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.